The Hobby Collection

Oveta Culp Hobby

Hustling was her (wait for it) favorite hobby.

Newspaper editor, published author, colonel, and the first director of the Women's Army Corps — then a cabinet secretary for an encore.

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Oveta Culp Hobby
Oveta Culp Hobby

Her Story

She never finished college. She finished everything else.

Oveta was "doing her thing" before "doing her thing" was even a thing. Never finished college, lost her run for Texas Legislature — didn't sweat it. She ran The Post Newspaper in Houston as editor and acting VP, published a book, and laid the groundwork for women serving their country in wartime. Then she directed the Women's Auxiliary Army Corps and became a colonel who served through the entire war.

When the war ended, she could have put her feet up. Instead she said "hold my wine, I'm not finished" — helped Eisenhower's campaign, became Secretary of Health, Education and Welfare, and helped distribute the first polio vaccine.

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The Hobby

Bags inspired by Oveta's strength and voice.

Designed to carry what matters. Made to honor her legacy.

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Bag styles and availability may vary.

Every Oveta bag empowers another mission.

A portion of each purchase supports military spouses and their families.