The Support the Troops Collection
Before there were bags, there was a mission.
Support military families.
Support the Troops
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The Support the Troops Collection
Before there were bags, there was a mission. Support military families.
Long before R. Riveter became a brand, we created a simple yellow Support tag—a symbol of the purpose that would guide everything we built. Every bag we make still carries that symbol today.
For military families, yellow has always meant something. It's the ribbon tied around a tree. The symbol of hope, pride, and unwavering support for those serving far from home. It's a reminder that no one serves alone.
As America approaches its 250th anniversary, we're proud to honor the service members, veterans, military families, and supporters who have carried this nation forward for generations.
Crafted in rich yellow waxed canvas, this collection brings that symbol forward. Not as a trend. As a tribute.
Because support isn't just part of our story. It's where our story began.
250 Years of Service. One Community of Support.
For 250 years, Americans have answered the call to serve.
This collection honors not only those who wear the uniform, but also the families, friends, and communities who stand beside them.
Because service is never carried alone.
Inspired by the Original Support Tag
The original yellow Support tag was hand-stamped into leather and created as a reminder of the mission behind R. Riveter.
Today, that symbol still rides on every bag we make.
This collection celebrates the meaning behind it.
Crafted to Last. Built with Purpose.
Made from durable yellow waxed canvas and finished with timeless details, every piece is designed to be carried for years to come.
Just like the mission that inspired it.
Wear your support. Carry the mission.
Every purchase supports military families and honors those who serve.