R. Riveter
The Support the Troops Collection
Bags with a purpose. Support for those who serve.
Shop the Collection
Our Mission
The Support the Troops Collection
Before there were bags, there was a mission.
Support military families.
Long before R. Riveter became a brand, we created a simple yellow Support tag, a symbol of the purpose that would guide everything we built. Every bag we make still carries that symbol today.
For military families, yellow has always meant something. It's the ribbon tied around a tree. The symbol of hope, pride, and unwavering support for those serving far from home. It's a reminder that no one serves alone.
As America approaches its 250th anniversary, we're proud to honor the service members, veterans, military families, and supporters who have carried this nation forward for generations.
Crafted in rich yellow waxed canvas, this collection brings that symbol forward.
Not as a trend. As a tribute.
The Collection
Carry the Mission Forward
Purposeful pieces in rich yellow waxed canvas, made to carry a story that matters.
The Story Behind the Symbol
Inspired by the Original Support Tag
The original yellow Support tag was hand-stamped into leather and created as a reminder of the mission behind R. Riveter.
Today, that symbol still lives on every bag we make. This collection celebrates the meaning behind it.
Today, that symbol still lives on every bag we make. This collection celebrates the meaning behind it.
A small symbol with a lasting purpose.
Carry America Forward
Carry the Spirit Forward.
Purposeful pieces inspired by the spirit of service and the people who carry it forward.
