The Support the Troops Collection
Before there were bags, there was a mission.
Support military families.
Long before R. Riveter became a brand, we created a simple yellow Support tagāa symbol of the purpose that would guide everything we built. Every bag we make still carries that symbol today.
For military families, yellow has always meant something.
It's the ribbon tied around a tree. The symbol of hope, pride, and unwavering support for those serving far from home. It's a reminder that no one serves alone.
As America approaches its 250th anniversary, we're proud to honor the service members, veterans, military families, and supporters who have carried this nation forward for generations.
Crafted in rich yellow waxed canvas, this collection brings that symbol forward.
Not as a trend.
As a tribute.
Because support isn't just part of our story.
It's where our story began.
Shop the Collection
Inspired by the Original Support Tag
The original yellow Support tag was hand-stamped into leather and created as a reminder of the mission behind R. Riveter. Today, that symbol still rides on every bag we make. This collection celebrates the meaning behind it.
