Jeep®️ x R. Riveter®️

R. Riveter + JEEP

That’s right! Rosie the Riveter wasn’t the only icon to be born out of the 1940s. The original Go Anywhere, Do Anything vehicle that came to be known as the Jeep ®️ also got its start, supporting our troops during WWII in an equally important way. 

Fast forward 80 years. Two brands that still embody that generation’s can-do attitude and sense of adventure are teaming up to honor our history by creating a series of Limited- Edition Jeep ®️ x R. Riveter ®️ products. We hope these bags will remind you every time you pick them up that no matter where your adventure takes you, find the joy in it. 

“As a company founded by women, we owe it to those who came before us, and those who will come after, to continue acting as positive agents of change. Our calling is to provide steady income opportunities that can provide ease of mind for our military spouses and help them be as focused as possible on their mission at hand. R. Riveter is a handbag company on a mission. We are here to support our nation’s military and their families. We can’t wait to celebrate and collaborate in that mission alongside Jeep.”  

-Cameron Cruse, Co-founder & CCO of R. Riveter 

Launching on International Women’s Day this Limited- Edition Jeep ®️ x R. Riveter ®️ collection was designed with Rosie the Riveter in mind. From the Vintage color pallet to the original 1940’s Jeep ®️  Willly logo these bags embody the historic impact of the greatest generation and uplift Riveters of past, present and future.  

The Doyle. An Original Riveter Bucket bag with an upgrade. These Limited-Edition JEEP ®️ X R. Riveter ®️ bags come equipped with not one, not two, but THREE Straps. The short shoulder, the adjustable leather crossbody and an interchangeable 1.5” woven nylon statement strap.   

Three exterior slip pockets, 2 interior slip pockets and a zipper pocket make this bag the ultimate day tripper. Where will you take her next? 

Don’t forget the matching JEEP ®️ Clara pouch to go with.  


-Lisa Bradley + Cameron Cruse 

Co-founders, Modern Day Riveters 

Safari green doyle

R. Riveter + JEEP ladies with bags and a map