Honoring Service & Strength: Celebrating the U.S. Coast Guard’s Birthday
Each year on August 4th, we celebrate the founding of the United States Coast Guard—one of the five branches of the U.S. military and a vital force in protecting our nation’s coastlines, enforcing maritime law, and providing humanitarian aid. For 235 years, the Coast Guard has served with unwavering commitment, agility, and heart.
At R. Riveter, we take this day to honor the men and women who wear the uniform, and the families who stand beside them. As a military spouse-founded brand, we know that service doesn’t stop at deployment. It ripples through the everyday moments, from station transfers and missed holidays to building resilience in the face of constant change.
A Legacy of Courage and Commitment
Since its inception in 1790 as the Revenue Cutter Service, the Coast Guard has evolved into a dynamic force responsible for search and rescue missions, environmental protection, national security, and beyond. While the uniforms and missions have changed, the core values remain: Honor. Respect. Devotion to Duty.
These aren’t just mottos; they’re lived experiences. And they inspire everything we do at R. Riveter.
Military-Made, Mission-Driven
Our mission has always been to support the military community through meaningful employment and connection. Every R. Riveter bag is assembled by military spouses across the country, creating portable, flexible work that can move with the ever-changing tides of military life.
On a day like today, we reflect on the Coast Guard families who have contributed to our mission; those who’ve cut through the uncertainty of PCS moves, who’ve navigated life at sea and shore, and who continue to serve with grace behind the scenes.
Style That Speaks to the Sea
While our mission is rooted in purpose, our products are anchored in thoughtful design. This year, we’re paying homage to the Coast Guard’s maritime legacy with nautical-inspired styles that reflect the strength and serenity of life on the water.
From crisp navy hues to durable leather and canvas textures, these pieces channel classic coastal style with a modern edge. Whether you’re walking the docks or running errands far from the shore, our bags and accessories carry more than just your essentials—they carry a story of resilience, service, and purpose.
Explore our nautical-inspired favorites like the Navy Marcy, Limoncello Naomi, and Canvas Hopper—all designed to go the distance.
To the Coast Guard: Thank You
To every active-duty member, veteran, and family connected to the Coast Guard—we see you, we honor you, and we thank you. Your service shapes our nation and strengthens our communities, and we’re proud to stand with you today and every day.
Happy Birthday, U.S. Coast Guard. Here’s to calm seas, courageous hearts, and continued service.
