Gear Up for Greatness:

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Gear Up for Greatness ** NEW for kids **
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    "Reveille" - the signal to wake up in the morning across military bases. Reveille is a collection of bags made to last and meet your needs on the go no matter where you go. Not only does your new shoulder companion help you achieve your dreams each day, it also gives back to women with hustle and grit starting their own dream just like R. Riveter.

    So go on and do what only you can do.

    RISE AND SHINE

    Why "Reveille"

    Reveille ‐ "to wake up". The morning bugle call, was originally conducted as "Troop" in 1812. This same morning sound is still played across military bases every morning to assemble the troops. The perfect name for our brand new collection! Why? Reveille is more than about handbags, it is a call for woman everywhere to wake up and do what only they can do. Our heart is behind so many details of this line and its own separate mission will make you fall in love that much more. We believe Reveille is a mantra, a way of life, a movement. This is your call to rise and shine and get up and chase those dreams only you can chase.  With a perfect bag on your side, and a community that supports you.

    GIVE BACK

    Pick up a bag

    and help Military Families!

    Each purchase helps provide resources for military spouses looking to start and grow their own business. We are committed to supporting those who serve our country – will you join us?

    Back to School