In early 2016, R. Riveter founders Cameron Cruse and Lisa Bradley went on ABC's hit TV show, Shark Tank, to voice employment struggles of military spouses to the show's investors.
Their solution to employ military spouses across the country with flexible, mobile income inspired three of Shark Tank’s business tycoons to make offers to invest in the company. Cameron and Lisa accepted an offer of partnership and investment from Mark Cuban, and their new adventure began!
We couldn't be more thrilled to unveil that Shark Tank will be sharing an exclusive update on our massive growth since debuting our American Handmade bags on the show one year ago. In celebration, our co-founders are counting down the Top 10 R. Riveter Moments since Shark Tank!
10. First Responder’s Online Auction.
Making very special Heirloom handbags out of retired police and firefighter uniforms to be auctioned off in benefit of our local first responders.
9. Grainger Everyday Hero Video.
We were honored to be featured as a “Grainger Everyday Hero” in November 2016. They did such an incredible job creating a video which embodied the spirit of R.Riveter, and we still love to watch it over and over again!
8. American Sweethearts.
We made Valentine’s Day 2016 a little bit sweeter for our Military Spouses, with dozens of chances to win prizes from various military-supporting companies nationwide.
7. Choose Hope. Think Pink.
In 2016, we gave our signature yellow support tags an empowering facelift by hand dying them pink, and donating 10% of select handbag sales to The Breast Cancer Fund.
6. R. Riveter x Faribault.
Launching our new Special Edition Wool Collection in February 2017. The collaboration between R. Riveter and Faribault Woolen Mill Co. celebrated the tradition of fine craftsmanship, military heritage and lasting American-made beauty. See the full collection here!
5. Cone Denim.
Merging three stories – R. Riveter, White Oak Mill and the Navy servicemen of WWII – to create ONE handbag collection, inspired by the iconic Navy Dungaree uniforms. Learn more about our denim line here.
4. Launching Post to Pillar.
In 2016, we introduced America to a curated marketplace of Military Spouse makers. Post to Pillar showcases handmade products from Military Spouse makers and artisans from around the country. See the Post to Pillar collection here!
Bringing our show on the road and setting up an exclusive pop-up shop into the heart of Washington D.C.!
2. Military Spouse Magazine. We are so proud to have been names named #1 Military Spouse Employer (less than $500M)! Click here to see the full 2017 Military Spouse Friendly Employers list.
1. Shark Tank Celebration 2016.
Watching our debut Shark Tank episode together, and celebrating with family and friends in February 2016... knowing that things would never be the same.