"One of the brewery owners called me and said, 'More people are interested in this flag than they are the beer! You need to make more!'"
As it turned out, visitors of the brewery were going to the end of the internet, and found that nothing like The Heritage Flag existed anywhere else. However, Heath's mind was not changed until he received a phone call from a Veteran whose home had burned to the ground. He was in the midst of rebuilding his life and wanted a Heritage Flag to be the first thing he hung in his new home. The woodworking team fulfilled his request without delay, but had no idea what a legend this Veteran really was.
The second Heritage Flag would be hung in the new home of Golden Knight, Bran, and his photo of the piece on Instagram went viral, almost overnight. (Photographed below is Bran and President George H.W. Bush. How amazing is that!?) The next few months were eye opening for Heath, and changed his whole perspective on life and what it means to find success.
Heath was invited to Washington DC by a 2-Star General who wanted a Heritage Flag. He received a private tour of Arlington National Cemetery. When he came back, he was unable to talk about it.
"It still chokes me up. I'd never seen the sacrifice. So when I got home, I gathered my employees. "... I said, 'Who cares about all the money in the world? This is a really unique opportunity. I've gotta chase this.' I gave them all the opportunity to look for another job, but not one single person left."
On Veterans Day 2014, The Heritage Flag Co. made its big debut online. They sold 90 flags that day, and received 15,000 emails that week. But it's not the sales that define success for this company; it's the inspirational stories of courage that walk through the door every day.
"We're on our way to the top of Mount Everest, but we don't even have our boots on yet. We're also hoping this year the US Olympic Sailing Team wins the Gold. When they do, they have chosen to raise one of our flags in Rio."
The Heritage Flag Co.'s mission and social impact is such a perfect example of how a company does not need to be a non-profit to do good things for good people. They've taken a symbol of freedom and hope and used it to the channel the American Spirit in a modern way, delivering it to all four corners of the globe. And in some instances, it is delivered in astonishing ways.
On May 16th, 2016, Combat Veteran and double-amputee Julian Torres reached the snow-capped Summit of Mount Kilimanjaro with The Heroes Project. A few days later, Heath and his team received this gift in the mail: A framed photograph of Julian with a Heritage Flag at the top.
\\ Read more about Julian Torres Here \\
From the summit of Mount Kilimanjaro to the foyer of the Pentagon Visitor Center in Washington DC, across the ocean into the homes of military families and back to the R. Riveter retail shop in Southern Pines, Heritage Flags are flying proudly.
That's right! Heath and his team sent us a special delivery following our television debut on Shark Tank: A custom whiskey barrel American Flag with the R. Riveter logo for our retail location. It was a beautiful gift that celebrates "the entrepreneurial spirit that is a vision of the American dream."
Interview + Story \\ Kellie Gunderman
R. Riveter Photography \\ Abi Ray
Instagram Photography \\ @TheHeritageFlag