Support the Mission. Carry the Legacy.
A New Chapter in FloridaāBuilt on Grit and Purpose
For the past few years, weāve been navigating a tough reality behind the scenes. Our production facilityāoriginally designed to be an economic development hubāturned out to be structurally unsound after years of heavy construction around us. Despite the dust, delays, and disruption, we kept showing up. We kept making bags. And we stayed focused on the mission.
This spring, we were informed that the entire right side of the building needed to be rebuilt, and we made the difficultābut necessaryādecision to relocate. Moving a full-scale operation is no small task, especially in an industry already weighed down by rising costs and shrinking margins. But we chose to adapt, not litigate. Because our mission matters more.
As a U.S.-assembled brand, weāve always fought hard to keep production here at homeāeven when competing with lower-priced imports. And weāve carried the weight of that: wanting our bags to remain accessible, without compromising on quality or impact. Weāve found new efficiencies, launched accessible collections, and stayed committed to the military spouses who craft each part with purpose.
Now, weāre giving you TWO Ways to help us raise funds to turn the page - either pre-order or donate
āto leave the challenges behind, relocate our operations, and scale our Signature Collection, returning to the durable materials and values that built this brand. Your support helps us invest in the future while honoring where we started: with strength, service, and bags that are made to last.
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GIVE IN MORE WAYS
Outside of our pre-order you can give donations based off the tier level you choose.
YOU ARE FUNDING MORE THAN A BAG
Hereās how your donation strengthens purpose, craftsmanship, and community:
- Scaling our Signature Collectionāreturning to durable canvas and timeless design inspired by our military roots
- Investing in tools, training, and support for the military spouses who craft the parts that make each bag possible
- Relocating to a new production and fulfillment center in Lakeland, Florida to continue U.S production
- Creating campaigns that amplify the voices and stories of service and strength behind every bag
- Supporting the Riveter Fund ā offering grants to military-affiliated women launching their own businesses
- Continuing to hire and train military spouses across the country as part of our distributed manufacturing model