the 2021 Riveter Fund

Click each finalist's business name to read more about them.

Voting has ended


Kimberly H.

Raising Glory

Samantha W. 

Pine & Moss

Kimberlee C.

$2100 to keep building their brand

two winners from our top 5 military connected entrepreneurs

Voting begins on the 29th of August and ends September 7th, 2021

Vote now for your favorite brand and the two brands with the most votes will win


Ten years after launching their handbag company, R. Riveter co-founders Lisa Bradley and Cameron Cruse want to take that mission one step further, by empowering other military spouses to realize their entrepreneurial dreams.

“The $2100 is significant to us because it’s the amount each of us invested when we started this company in an attic with a single sewing machine,” said Bradley.

“We know what can happen with that kind of investment combined with determination and resilience, qualities that so many military spouses possess, and we want to help provide that support and opportunity to another generation of military spouse entrepreneurs,” added Cruse.

R. Riveter Introduces “The Riveter Fund” for Military Connected Entrepreneurs.

The Riveter Fund is our way of saying if we can do it, you can too. Inspired by our own journey, the opportunity is meant to empower American military families by helping them finance their dream. Applicants must complete a questionnaire at

Five finalists will be chosen and notified in July, and asked to submit a video pitching their business idea “Shark Tank-style,” a nod to co-founders Cameron and Lisa’s success on the popular business reality television series. R. Riveter’s community will help select the inaugural winners.

Since day one, R. Riveter has been laser-focused on its mission: to support military spouses across the country with the ability to earn mobile, flexible income.

Terms and Conditions
Deadlines: The deadline to apply for R. Riveter’s Riveter Grants is June 25, 2021 at midnight ET. Applications submitted after the deadline will not be evaluated.
Five finalists must then submit a video including a 3-minute pitch by July 16, 2021. Finalists who fail to submit required supplemental video will not be eligible for award.
Publicity: By acceptance of the grant, the awardee agrees to participate in targeted promotional activities, including interviews, photographs, social media, and videos.

● Applicant must be a spouse of a U.S. military member or spouse of a Military Member who died on active duty (e.g., a Gold Star spouse)
● Applicant must be a U.S. citizen and at least 21 years-old
● Applicants must own at least 51% of the business entity
● Applicants must complete a written application and create and submit a short video (3 minutes or less) pitching their business “Shark Tank-style.” Video pitch should include: Introduction of business/product, Why they should be selected, How business will contribute/have an impact on military community,  Goals and vision for the business, Impact/how grant money would be used if selected