The Story of Us

Some will simply call it a handbag. We call it a mission

What began as two Military Spouses in a small attic, armed with a big idea, one sewing machine and a little bit of canvas, has grown into a bold + achievable mission shared by many: to inspire, engage and empower. The R. Riveter movement captures the humble and courageous spirit of Rosie the Riveter and channels it into every American Handmade purse and handbag we produce. 

Owned by Military Spouses. Providing portable careers to Military Spouses. Producing quality handbags and purses, hand crafted by Military Spouses. 

Still think it’s just another handbag?

Lisa Bradley grew up in Columbus, MT – a small Rocky Mountain town with no stop lights. Her parents were entrepreneurs, creating a unique lifestyle that has shaped her career ambitions. Lisa took off for the “Big City” lights of Bismarck, ND to study Business + Entrepreneurship. She met Jason Bradley during this time, and married both Jason and the Army in 2007. The two enjoyed four duty stations in just over six years. Lisa put her “roll up the sleeves” mentality and MBA from Chapman University to work as she launched R. Riveter.

Cameron Cruse is a mother, designer and proud Army Wife. Growing up just outside of Atlanta, GA armed her with an appreciation for culture as well as a seemingly southern mindset. Upon completing her Masters in Architecture from the Savannah College of Art and Design in 2010, she did what most Military families do: she moved. An opportunity in disguise, as the one thing that might ruin a career actually paved the way for a much more impassioned and fulfilling path. In a small attic above her home near Ft. Merrill, GA, Cameron and fellow Military Spouse, Lisa Bradley, founded R. Riveter.




Our story begins in Dahlonega, GA - home of the Appalachian Trail, moonshine, and the 5th Ranger Training Battalion. A cozy small town, and unique assignment for most Soldiers and their families. 


From the very beginning, we knew it wasn't enough to simply call our products American Made. As every part + piece that went into an R. Riveter handbag - from the hand stitched liners to the hand cut leather - needed to be crafted by + secured with purpose by thoughtful and genuine hands. #AmericanHandmade

  "Through the mere act of creating something—anything—you might inadvertently produce work that is magnificent, eternal, or important." -Elizabeth Gilbert


"Starting a business in an attic is truly humbling. It has allowed us to maintain our authentic purpose and military roots even in times of growth." -Lisa Bradley


PCS (Noun): The movement of a military service member and his/her family to another location. Destination: Fort Bragg, NC. "The great thing in this world is not so much where we stand, as in what direction we are moving." -Oliver Holmes

 You know she's a Riveter... when the first thing she packs for a PCS move is her sewing machine.


Kickstarter brought our innovative project to life; providing us with the support and funds we needed to make our dreams of the next step a reality. "To me, the highlight of Kickstarter was in setting a goal and being able to achieve it collectively as a team." - Cameron Cruse.


"While others may ask whether the glass is half full or half empty, an entrepreneur just fills the glass. Determination is fundamental." -Daniel Lubetzky


Diving into the Shark Tank has given us the opportunity to share our story + mission with the world! We are overjoyed by the support we've received from America + thrilled to make a deal with Mark Cuban. This has allowed R. Riveter to expand + provide more mobile income opportunities to Military Spouses.


We've opened the doors of our brand new warehouse! This new home for our Riveter Operators is full of creativity, collaboration + promise! It is from here that our handbags make their final journeys to their new homes!