In the spirit of the New year, we’ve got a resolution:
Continue to honor, advocate and empower military families in 2022.Starting with a collaboration that is very special to our company. In 2017 R.Riveter's co-founders were honored to be named Women of the Year by the American Legion Auxiliary. We were not only blown away to have even been considered, but as we started to learn about the ALA, their mission and what they do, we couldn’t help but be inspired.
“As a company founded by women, we owe it to those who came before us, and those who will come after, to continue acting as positive agents of change. Our calling is to create steady income opportunities that can provide ease of mind for our military spouses and help them be as focused as possible on their mission at hand. R. Riveter is certainly focused on its mission and it’s one we share with the American Legion Auxiliary. Together, we can continue to build each other up. I can do it. You can do it. We can do it.” -Lisa Bradley, Co-founder & CEO of R.Riveter
The ALA Mission: In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.
If you want to learn more about the ALA – check it out here. Make sure you are signed up for emails to be the first to know about what’s to come and how we can support military families together.
We are excited to announce our Partnership with the American Legion Auxiliary for 2022. R.Riveter looks forward to the collaboration to celebrate those veterans and families that have served and come before us by telling the story of our community. As a handbag company on a mission we are looking forward to a series of events to kick off this partnership!
To honor the American Legion Auxiliary's commitment to pay perpetual respect for all past military sacrifices to ensure they are never forgotten by new generations, we will be crafting one-of-a-kind bags from recycled military materials, with 100% of the proceeds being donated to the American Legion Auxiliary. With the ambition of memorializing the selfless service of America’s bravest, R.Riveter and the American Legion Auxiliary celebrate all who contribute to something larger than themselves and inspire others to serve and strengthen America.
The partnership will celebrate the military through a series of one-of-a-kind auction items that tell the stories of those veterans and families who have come before us and those currently serving. Check out the first auction, going live on January 12th, event here! The auctions will be hosted on Instagram at @rriveterbags. 100% of the proceeds from the auctioned items will go directly to the American Legion Auxiliary to support their noble causes.
And we don’t plan on stopping there!
We are launching a collection of Limited Edition handbags that are made from recycled military materials on January 18th. This highly desirable collection always sells out so make sure to sign up to be the first to know!
Cheers to those who serve, and those that continue to support them,
-Cameron, Lisa and the entire Riveter Nation